Content marketing is trending like no tomorrow, and edutainment content is one of the most popular forms among social media users… but what is it? How can you utilize edutainment in your social media strategy?
Let’s hit the books.
What Is It?
Edutainment is content that combines entertainment with educational elements. Remember Bill Nye the Science Guy? The jokes and cool experiments balanced with scientific information is a perfect example. However, edutainment doesn’t have to be scientific, and it isn’t just for kids.
Think about your business and its branding. What are the FAQs in your industry? Who is your target audience? What kind of educational content is most relevant to your company? What kind of entertainment is on-brand? Use these questions to fuel your content brainstorming.
Action!
Video is the highest trending form of social media content among consumers, and top-notch medium for edutainment. According to Oberlo, there are 244.4 million digital video viewers in the United States. Short and sweet is the way to go according to surveys conducted by HubSpot, asking viewers what their preferred video length is. About 36% of respondents said the ideal length is 1-3 minutes, 27% said 4-6 minutes, and 16% said less than a minute. Only about 21% of respondents preferred videos longer than 6 minutes.
Users want to know how things work, where they come from, what certain experiences are like, surprising facts, and more – but they don’t want to sit through a whole movie. Keep your edutainment videos light, brief, and to the point to keep their attention.
Different Strokes for Different Folks
When utilized effectively, edutainment videos can build brand awareness, consumer loyalty, and attract more of or expand your target audience. It’s important to create content that not only educates and entertains, but also aligns with your branding. Luckily, there are countless genres of edutainment videos for you to create! Don’t forget to incorporate entertaining elements to balance them out. Here are a few examples to get the creative juices flowing!
- Tutorials.
- The history of…
- Myth busting.
- Creative uses for…
- Fun Facts.
- Your take on/summary of a relevant news piece or trend.
- Answer FAQs.
- Experiments.
Don’t forget to incorporate entertaining elements to balance them out. Include things like trending music, fun sound effects and animations, jokes, or challenges to liven it up!
Examples
Need some inspiration? Check out these examples of edutainment videos to help you brainstorm for your social media content strategy.
- Death Wish Coffee Company kept this edutainment video brief with catchy tunes and a simple recipe!
- Erie Insurance used animation to bring a client story to life.
- Lowes explains how to choose the right light bulbs in a simple how-to video.
- Starbucks shows coffee lovers how to use different coffee machines in how it’s made videos.
When you run your own business, developing content for social media and planning a content marketing strategy can be a real headache. Do more of what you love and less of what you don’t by hiring a digital marketing agency! Contact us today for quality digital marketing services to empower your brand.
