2023 marketing trendsNew year, new trends! Are you ready to check some business goals off of your New Year resolution list?

The business world is constantly evolving. As a business owner, it’s important to stay up to speed so you can use these changes to your advantage! Check out these marketing trends to utilize in 2023 and level up your business.

 

Make Your Brand Influential

Influencer marketing is becoming a common marketing tactic this year – but what is it?

It’s a type of social media marketing and content marketing that involves getting reviews and endorsements from social media influencers. According to Hub Spot, 89% of businesses that already work with influencers will be maintaining or increasing their current investments this year.

Influencers are infamous for video content of testing products or services, giving reviews, how-to tutorials, and so much more. This marketing method boosts brand awareness, credibility, generates new leads, drives conversation, and attracts more consumers – especially Gen Z, the generation that currently has the majority purchasing power.

Hop on this hot trend by reaching out to influencers that align with your branding so you can come to an arrangement!

 

User Content

That’s right – consumers are loving content created by other consumers! Content like TikTok trends, #OOTD (“outfit of the day”) posts, unboxing videos, and tutorials, are quickly growing in popularity. In fact, Asana found that consumers are 2.4 times more likely to trust content generated by users than content generated by brands.

How can you get users to create content relevant to your business? Here are a few ideas to get the creative juices flowing.

  • Launch a contest/giveaway that requires the entrants to post results, reviews, unboxing, etc. and tag your business.
  • Create a social media challenge relevant to what you sell! For example, if your company sells kitchenware, challenge your followers to create a new recipe, set a themed table, make the best kitchen pun, or compare your product to others.
  • Offer an incentive for posting reviews. It could be a discount, a giveaway, a blog feature, etc.

 

SEO is Getting Louder!

SEO is a vital marketing tool to increase web and social media traffic. With 44% of consumers using voice search to find local businesses on a daily basis, voice search tactics for SEO are a must! Here are a few ways to optimize your SEO in 2023.

  • Completely fill out your company’s information in your Google My Business profile, and double check that the address, website, and contact information are correct.
  • For blogs and pages on your website, format your H2s and H3s as questions and include brief paragraphs answering the question below them.
  • Adjust your content for long-tail keywords, which are longer and more specific searches. For example, if someone searches “coffee shops near me,” a long-tail version of this search could be something like “organic coffee shops with outdoor seating near Xyz street.”

 

Interact with Your Target Audience

Interactive content is taking social media by storm! It allows businesses to get to know their target audience, generate leads, and get conversations going that raise brand awareness and can strengthen brand identity.

Start creating interactive content like:

  • Polls
  • Quizzes
  • Contests & giveaways
  • Interactive maps and videos
  • Challenges
  • Assessments and calculators
  • Guessing games
  • “Choose your own ending” stories

Who said content marketing couldn’t be fun?

 

Socially Responsible Marketing

This trend isn’t going anywhere any time soon. Nearly twice as many marketers as last year (89% to be exact) who practice ethical strategies plan to maintain or increase their investment for 2023. Where should your focus be?

According to recent studies, 40% of Gen Z and 50% of Millennials want businesses to take a stand on the following issues:

  • Climate change
  • LGBTQ+ rights
  • Racial injustices

By using moral practices and openly supporting ethical causes, your business will not only make a positive impact, but also influence consumers to purchase your products and services. Here are a few ideas to get you started.

  • Implement environmentally friendly packaging.
  • Diversify your advertisements to represent various demographics, and emphasize inclusivity.
  • Sponsor non-profit events, and or make donations.
  • Generate educational content.

Utilize these top marketing trends to help your business take off in 2023. Need help putting these methods into action?Contact our digital marketing agency today to level up!