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The last quarter is coming up fast, which means it’s time to work hard to make it the best quarter of the year. The toughest part is getting started, but once you do, it’ll be 100% worth it for your company. Make it a bold and successful new quarter with this prep guide!
Evaluate
First, figure out a baseline using the last three quarters’ stats. From there, take down everything significant that has happened over the course of the year, the good and the bad. If you need a little nudge in the right direction to get started, try asking yourself these questions. You can use the results to figure out what worked and what didn’t do so hot.
- What goals were achieved? How did it happen, or why didn’t it?
- How has your business changed over the last three months? The last nine?
- Did profits spike, drop, or plateau?
- What marketing strategies or campaigns reaped the best results?
- How much engagement have your business profiles gotten on social media? Has your following grown, or shrunk?
- What kind of social media content gets the best attention from your target audience?
- Is your target audience the same as before?
Don’t avoid looking at failures as well as successes – it’s how we learn and grow.
#Goals
Once you’ve decided what your accomplishments and setbacks were from the past three quarters, it’s a good idea to put together a list of goals for the final quarter to wrap up the year on a positive note. You might be wondering what kind of goals you should be setting other than increasing sales. Whatever they are, it’s important to keep it clear, and practical. Don’t worry, we’ve got you covered with a list of possible objectives to get the ball rolling.
- Increase market share.
- Connect with your target consumers by expanding community outreach.
- Don’t just boost profits – maintain them!
- Eliminate unnecessary and inefficient elements from your marketing strategy.
- New or upgraded products or services to promote.
- Lower debts.
- If your organization is a non-profit, creating a budget for a specified period is a must.
- Cross-sell to loyal customers that are in it for the long haul.
- Improve employee training and customer service.
- Rebrand, or strengthen your current branding. Brand awareness is vital to set you apart from competitors.
- Update your website and social media platforms.
Break It Down
You know where you are, and where you want to be as a business owner. Now it’s time to build a business strategy to get you there! The key is to break everything down into doable steps. How do you turn data comparisons and goals into steps? Ask yourself these questions to help you map it out.
- What has prevented you from achieving specific business goals in the last three quarters?
- What caused the quarter’s accomplishments?
- What are some possible solutions, and how likely are each of them?
- What resources do you have at your disposal?
- What resources can you reasonably obtain?
- How much time do you have to make necessary changes? Is it enough?
Hiring a marketing agency is the most efficient way to map it out, keep it organized, and make logical decisions that will help you reach the bar you’ve set.
Can a digital marketing agency be the answer to your business struggles? If you can relate to any of the following, then the answer is a resounding yes!
- “I don’t have enough time or energy to put into marketing.”
- “What the hell is SEO?”
- “Try as I might, organization is not my forte.”
- “I know what my goals are, but I don’t know how to reach them.”
- “I can’t remember the last time I re-evaluated my business strategy.”
- “My branding is not what I envisioned.”
Empower your brand and revamp your business when you contact us today! Are you ready to level up?
