Keep It!

 Not everything has to go. In fact, there are a few key parts of your marketing strategy that can be beneficial to hang on to.

• Content marketing isn’t going anywhere any time soon, which is why it’s important to keep on creating. However, old content such as branded graphics, videos, blogs, and company photos can still be useful even after they’ve been posted on your social media platforms.
• #ThrowBackThursdays are not yet a thing of the past. Repost pictures and videos from promotional events, professional accomplishments, new hires, and more to share memories with loyal clients and followers.
• Previously used branded graphics can be utilized for different kinds of social media content in the future.
• Past content is a fantastic source of inspiration! For example, you can use information from past blogs to create new graphics, carousel posts, and informative videos.
• Mobile devices have been a primary medium for digital marketing for quite some time now. Millennials and Gen Z continue to obtain purchasing power, so continue to invest in mobile web development and mobile friendly content.
• 84% of marketers who currently invest in mobile marketing plan to carry on doing so throughout 2022.
• Mobile devices like cell phones and tablets make up more than 50% of online traffic every year.
• Relatability in your branding is vital to obtain new customers, keep loyal ones, and to specifically attract your target audience rather than the general public. To maintain a client base that is engaged with your content and makes purchases with your business, continue putting out marketing campaigns and social media content that humanize your company. Afterall, nobody finds the stereotypical faceless corporation appealing, and that’s not about to change.

Sweep It!
Now that you know what to continue maintaining, it’s time to get down to the nitty gritty. Here’s what needs to get tossed, and how to replace it.

• Every business, big or small, has contacts that haven’t purchased, responded to correspondances, or engaged with content or promotions in eons. Go down the list and delete these contacts to make it easier to keep track of the others, and any new connections that come your way!
• Third party cookies are a thing of the past, and have already been ditched by a lot of businesses including Google, Firefox, and Safari. Instead, gather important consumer data with alternative marketing tools such as API and Contextual Advertising.
• Short form video content is currently one of the most effective digital marketing tools. B2C and B2B marketers have realized that short form content generates better engagement and performance. Ditch long, drawn out informational videos with something short and sweet!
• Nearly 90% of businesses plan to continue and or increase their investment in short form content this year.
• Is your company’s social media page looking like a winter wonderland? Throw out holiday and winter themed cover photos, stories, sales, and promotions, and replace them with pops of spring! Say hello to bright pastel colors, fun fonts, seasonal designs, and themes of new beginnings.

Even after reading, it can be tough to evaluate your current marketing strategies while maintaining day-to-day business tasks. A digital marketing agency can help you figure out what’s not working, utilize new marketing tools and trends, generate new and original content, and handle all of your branding and web design needs. Are you ready for spring? Let’s make a marketing plan that’s squeaky clean.