Much like the businesses they assist, marketing agencies exist in all shapes and sizes. You can have an agency with a team of 10 people or less, or you can have an agency that has 100+ employees—there really are no rules or regulations when it comes to marketing agencies and their size. But have you heard the phrase the bigger they are, the harder they fall? Bigger is not always better. Believe it or not, this lesson applies to business (or at least, it applies to how you choose to market your business). Let us tell you some of the advantages of working with a smaller marketing agency can give you, no matter what the scale or size of your business is. And trust us, we’re kind of the experts when it comes to small agencies.

Quick Turn-Around Time
One of the most important benefits of working with a smaller agency is that you may get quicker turn-around time on projects. Bigger marketing agencies can have a whole roster of clients, and your needs or your project may be added to the back of a long queue. At a smaller marketing agency, there is often a smaller client list and your projects get finished faster. Although not preferable or advisable, smaller agencies can even take an urgent project or need from a client and churn out working results within a week (trust us, we’ve been there more times than we’d like to admit).

Clients Receive Individual Attention
Not only do you get a quick turn-around time, but you also get more individual attention. As said before, smaller agencies tend to have a smaller group of clients, but they’re able to spend more time with each client because of this. Whether an agency is made up of 10 people or 100 people, we all have the same number of hours in a workday. Smaller agencies are small by design with the client in mind, and we can spend more time talking about your business and how to grow it (whether that’s in person or via Zoom).

More Participation = More Perspective
Another benefit of working with a smaller marketing agency is that these agencies typically have more involvement and discussion from employees. Bigger agencies have a number of employees to match their large client list, and sometimes people are left out of the conversation so as to speed up the process. At our own agency, our team members are often involved in projects in some way—whether that’s brainstorming, bouncing around ideas, or simply giving constructive criticism that will help benefit the overall result. You have multiple sets of eyes on something before it goes back to the client, which ensures good quality and the most diverse perspective.

Better Connections (We’re Not Talking about the Internet)
When you work with a bigger marketing agency, there are a lot of gears in the machine that you never quite get to see. Another advantage of working with a smaller agency is that you have more connection and communication with the people working for your brand. You may get to know each staff member via emails or conference calls, and this helps your relationship as business partners because the employees who are producing content and creative for you get a better grasp of who you are as a business owner and develop a better understanding of your brand and where you want it to go.

Employees Tend to Prefer Smaller Work Environments
Even as an employee, it’s been found time and time again that people feel more comfortable at smaller agencies. Those who make the switch from working for a goliath company to a small agency appreciate the face-to-face communication they receive with higher-ups. Those who have worked with big-name brands appreciate the value their input actually has on design in smaller agency environments. Employees build rapport with one another, and it leads to amazing results that stem from the comfortability to collaborate with one another and give genuine feedback that

KKPR is a small agency, and our size is specific and integral to our services. We give our clients individual attention and we work as a team to make sure our I’s are dotted and our T’s are crossed before we come back to a client. We help you grow your business on a personal basis, and we love creating together with our clients. We might be biased when we say this, but we really think that smaller agencies just do it better.